As Australia moves towards greener technologies and energy-efficient upgrades, the role of air conditioning in commercial and residential energy consumption has never been more important. In this changing landscape one name is becoming synonymous with performance, innovation and affordability: Midea. Once seen as a value brand, Midea is now redefining the benchmarks for energy-efficient cooling worldwide and is fast gaining ground in Australia through VEU and ESS programs.
This article will look at how Midea has become the “rising star” in energy-efficient HVAC, what sets it apart from other brands and why Odisee supply Midea systems for rebate-ready, future-focused projects.
Global Scale Meets Local Impact: Midea’s Rise in the HVAC World
Founded in 1968 Midea Group is a Chinese multinational company and one of the largest home appliance and HVAC manufacturers in the world. With over 150,000 employees and operations in more than 200 countries, Midea is ranked #245 on the Global Fortune 500 list. In the HVAC sector the company is globally recognised as the world’s number one air treatment brand by retail volume sales (Euromonitor, 2020–2023).
While its global scale is impressive Midea’s commitment to innovation is what really sets it apart. The company has 33 global R&D centres and thousands of patents across HVAC, robotics and automation. It manufactures not only under its own name but also produces as an OEM/ODM for many other leading brands.
In Australia Midea has expanded its presence significantly in recent years particularly in the energy upgrade space. Its commercial product range has grown rapidly since 2020 and the company has deepened its ties with local distributors and installers positioning itself as a viable alternative to more established premium players.
What Makes Midea Stand Out in Energy Efficient Cooling
Midea’s product development is based on three key principles: innovation, integration and efficiency. These pillars are evident across their air conditioning systems particularly through the adoption of advanced inverter technology and environmentally responsible refrigerants.
Inverter Technology and Smart Energy Savings
Across its split, multi-split and ducted ranges Midea uses Full DC Inverter technology which optimises compressor performance based on real-time demand. This results in:* Up to 55% energy savings over fixed-speed systems
- More stable temperature control (within ±0.5°C)
- Reduced start-up noise and longer system life
In addition to this core efficiency engine Midea integrates smart features such as:
- Wi-Fi and voice assistant control
- Self-cleaning modes (i-Clean, 56℃ Clean)
- Breezeless airflow technology for even air distribution
- Golden Fin anti-corrosive coil coating for long-term performance
Eco-Friendly Refrigerants
Midea has adopted eco-conscious refrigerant strategies aligned with global environmental goals:
- R32: Used in many Australian split system models, lower Global Warming Potential (GWP) and improved energy efficiency.
- R290 (Propane): Found in heat pump models, R290 is a natural refrigerant with ultra-low GWP and zero Ozone Depletion Potential (ODP).
These choices reflect Midea’s broader commitment to sustainable cooling without compromising performance.
Award-Winning Energy Innovation
In 2024 a premium air conditioner developed by Midea received the Energy Conservation Grand Prize in Japan—a prestigious award given by the ECCJ (Energy Conservation Center Japan). This recognition confirms Midea as a global leader in energy saving HVAC design.
VEU and ESS Approved: Designed for Rebates and Performance
Midea has aligned its product development with government rebate schemes in Australia, making it easier for businesses and households to upgrade without breaking the bank.
VEU (Victoria) & ESS (NSW) Eligibility
Midea’s air conditioning systems are listed as eligible products under:
These schemes offer rebates for high efficiency systems that meet strict performance criteria. Midea’s participation is not tokenistic; their units are frequently cited by Accredited Providers as a top option for rebate driven installations.
Odisee supply a full range of Midea systems that are listed on the VEU Register of Products, including:
- Wall-mounted split systems
- Multi-head multi-split systems
- Whole-home ducted systems
These systems often achieve high Zoned Energy Rating Label (ZERL) scores, up to 7 stars in favourable climates, depending on the model.### Practical Benefits for Installers and Buyers
Choosing Midea for a rebate project means:
- Faster approvals
- Less paperwork
- Stock from Odisee
- Competitive price for the client
Whether you’re an Accredited Provider or a non-AP installer working with one, Midea ticks all the boxes for energy upgrades.
The Value Proposition: Premium Performance at a Lower Price
What sets Midea apart in the Australian market is its ability to offer latest technology at a more affordable price.
While premium brands like Daikin or Mitsubishi Electric dominate the top end of the market, Midea offers:
- Inverter driven performance
- Smart home integration
- High ZERL ratings
- Sleek design
- Big savings upfront
Budget Friendly Without Compromise
Unlike some budget brands that cut corners, Midea leverages its global scale and vertically integrated component production (e.g. GMCC compressors, Welling motors) to keep costs low while maintaining quality. That means installers and customers get full performance without blowing out the budget.
Many installers report Midea units are easy to install, quiet to run and stable cooling and heating output over time—key to customer satisfaction and long term efficiency.
Odisee and Midea: A Winning Combination for Smarter Installs
As a supplier of rebate eligible, energy efficient systems, Odisee offers Midea to Accredited Providers, installers and commercial customers across Australia.
Why Odisee Recommends Midea
- Compliance Ready: All Midea systems supplied by Odisee are VEU/ESS eligible with full documentation support.
- Stock Availability: Bulk stock, multi-site delivery and logistics support.
- Installer Support: Whether you’re an AP or a non-AP working under a provider, Odisee makes sourcing, certifying and installing Midea systems easy.
- Performance First: Midea systems deliver consistent energy efficiency, system stability and rebate success.
Value Add for B2B Projects
Odisee isn’t just a wholesaler. We’re a compliance informed partner who helps our clients:
- Choose the right model for climate zone and rebate category* Tools to help with VEEC creation
- Value to their own customers
Our relationship with Midea means you get:
- Latest spec sheets
- Product brochures
- Compliance guides
- Pre-sale technical support
Cooling Made Easy with Midea and Odisee
Midea’s rise to the top of the energy efficient cooling market is no coincidence. The company combines global innovation, technical expertise and a localised product strategy that matches Australia’s energy agenda.
With smart features, rebate performance and affordability in one, Midea is the choice for future proof installations.
And with Odisee as your supplier, you get more than great products—you get a competitive edge in every job.
Get in touch to see our full range of Midea air conditioners and start delivering smarter, more sustainable cooling today.